AI Insights · Timothy · October 2025
Top Reference Apps on iOS in South Africa: Q3 2025 Insights
Explore the performance of the top reference apps on iOS in South Africa during Q3 2025, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, several reference apps on the iOS platform in South Africa exhibited varied performance in terms of downloads, revenue, and active users, according to data from Sensor Tower.
Bible Chat: Daily Devotional showed a consistent increase in weekly revenue, culminating at approximately $3.2K by the end of September. Downloads fluctuated, peaking at 9.3K in early September, while weekly active users remained robust, closing the quarter with about 47.8K users.
Haven - Bible Chat displayed a steady rise in weekly revenue, reaching $645 in the final week of the quarter. Downloads saw a notable increase, with a high of 987 in mid-September. Active users grew steadily, ending the quarter with around 3.3K users.
BirdPro experienced stable weekly revenue, with a peak of $540 in early September. Downloads were modest, with a consistent range around 90 to 120 weekly.
Sasol eBirds Southern Africa had varied revenue, reaching a high of $531 mid-July. Weekly downloads remained low, fluctuating between 36 and 89.
MyHeritage: Family Tree & DNA saw a significant revenue spike to $1.2K in early August but generally maintained a lower average. Downloads were steady, hovering around 70 to 95 weekly, while active users decreased slightly, ending at 113.
For more detailed insights and trends, visit Sensor Tower.
